Acknowledgements

I want to thank my supervisor, Shani-Louise Osei, for her guidance and continuous support. I also want to thank Dr Joe Jackson PhD FHEA for sharing his knowledge and generosity with his time. Lastly, thanks to Nikola Šťastná for tirelessly working with me on developing this site and adding parts that were beyond my capabilities.

Credits

Besides feedback and technical help, I'd like to also acknowledge, that not all of the ideas within the advertising integration are mine.

I looked at the infotainment system in Polestar vehicles and work of Snapp Automotive when designing the TOL system. Additionally, the three states of car infotainment were adapted based on Casper Kessels' work.


Ideas for advertising benefits


Shaikh Irtiza Nasar
  • Connecting advertising and driver's awareness
  • Branding as a way of keeping drivers alert

Paul De'Ath
  • Deeper personalisation
  • Planning trips based on habits

Paul Pod
  • Connecting cars and brand jingles - on the inside and outside
  • Brand voice navigation and branded map characters
  • Brand-supported charging (discounts, reservations)